By Joy Adenuga is an independent makeup tools and accessories brand created by celebrity makeup artist and beauty expert Joy Adenuga. We aim to inspire makeup enthusiasts of all walks of life through our commitment to creating a community where creativity and positive expression thrive.

Our products are created with you in mind, to introduce you to beautiful, carefully crafted tools.

More From Joy Adenuga

Brush Sets

Discover our impressive range of professional makeup brush sets, suitable for relaxed everyday looks or glam and dramatic nights outs with your family or the girls. Come and find your brush set.


''Drama baby drama'' or are you going to rock the elegant look? No, you want seductive eyes today! Here are Joy Adenugas personal recommandition: The lightweight strip lashes collection.


Discover our range of tools and accessories to help you keep your makeup brushes from Joy Adenuga clean and healthy, or the revolutionized 2 in 1 faux eyelash application & eyeliner and more.

Gift Sets

Seeking the perfect gift for your beauty enthusiast loved one or to gift to yourself, because you derseve it? Look no further than the gift of premium-quality beauty tools from the By Joy Adenuga range.



Our inclusive approach to beauty acknowledges that people come in all shapes, sizes, and colors, therefore we’re committed to creating a beautiful, inclusive space for all women across the globe.

Cruelty Free & Vegan

Our products are 100% cruelty-free and vegan, making them a safe choice for you and anyone with an ethical lifestyle.

Authentic and Fun

Our authentic and fun brand spirit means you can enjoy looking and feeling your best while doing good for your skin at the same time!


Created and designed by Multiple Award Winning Pro Makeup Artist and Industry Expert - Joy Adenuga.

My mission is to provide customers with the tools they need to transcend the idea of beauty with innovative brushes, accessories, and more. Finding tools that work with all types of products can be a massive game-changer in how you feel about yourself, and ultimately can give you a boost in all other areas of life.

At By Joy Adenuga, we want to empower individuals of all skin types, colors, and textures to find their beauty on their terms and fuel their creativity in the process. In the ever-changing beauty industry, it can be overwhelming to pick out tools that correlate with your needs.

We understand your dilemma and want nothing more than to present you with a brand made with you in mind, as well as introduce you to beautiful, carefully crafted tools, so you can create a work of art.