New in!

Brush 003 - GOTTA BLEND

A Multi-use brush release. A streamlined tip for accuracy and precision. Blend out concealers, set powders, blend out bronzers/blushers. A must have for your makeup kit.

WHAT THEY'VE BEEN SAYING...

Dewy Perfection using the Multi-Use Face Brush Duo

Love the brushes!

These brushes are so lovely. High quality in every way, and so soft. Without a doubt the best brushes I've ever bought. Very happy!

CALLALILYBYJOY LIGHTWEIGHT WISPY EYELASHES JOY ADENUGA
Natural & Dainty in Baby's Breath Lashes
2-in-1 Eyeliner/Lash Glue
2-in-1 Eyeliner/Lash Glue

Lash Love!

I have never been able to apply false lashes myself. The liner and lashes have completely changed the game for me lol. My friends who are professional "lashers" thought I had them professionally done. I love the velvet touch with the liner too definitely brought JOY to my make up life.

byjoyadenuga, joy adenuga, natural wispy lashes, cat eye effect lashes, lightweight strip lashes
Flawless skin using The Foundation Brush - 002 Hey Guys
The Brush Soap

A joy to clean

Look, no one hates cleaning my makeup brushes more than me. The process is so tedious! Then came this soap in a tin and i just twirl it around, rinse and voila! Ti smells delcious too.

Get glam with Calla Lily Lashes

ABOUT THE FOUNDER

Passionate about the tools of her trade, Joy decided to create her own line of beauty tools with emphasis on high-quality and functionality. Starting with her range of lightweight & reusable lashes to her multi-use professional brushes.

Her line is truly meant for anyone and everyone.