About the Founder
Joy Adenuga is a Professional Makeup Artist & Beauty Expert based in London. She has over a decade of industry experience working on Global Advertising Campaigns, to being on Judging panels - BAFTA, ASOS Beauty Awards, The Wedding Industry Awards to hosting Masterclasses and Tutorials - Bobbi Brown, Tom Ford (to name a few), to transforming brides on their special day, to TV documentaries. Joy's skill set has no limits and is recognised on an International scale.
Passionate about the tools of her trade, Joy decided to create her own line of beauty tools with emphasis on high-quality and functionality. Starting with her range of lightweight & reusable lashes to her multi-use professional brushes. Her line is truly meant for anyone and everyone.