Just Launched

The Foundation Helpers

The Foundation Helpers go one step further than the brushes from the core collection. Brushes are built with tighter packed bristles and a wider brush surface area, which allows for extra product application, saving you precious time in the process.


Passionate about the tools of her trade, Joy decided to create her own line of beauty tools with emphasis on high-quality and functionality. Starting with her range of lightweight & reusable lashes to her multi-use professional brushes.

Her line is truly meant for anyone and everyone.