By Joy Adenuga is an independent makeup tools and accessories brand created by celebrity makeup artist and beauty expert Joy Adenuga. We aim to inspire makeup enthusiasts of all walks of life through our commitment to creating a community where creativity and positive expression thrive.

Our products are created with you in mind, to introduce you to beautiful, carefully crafted tools.

Our Brushes

Our Makeup Brush Set includes everything you need to create endless makeup looks, from flawless foundation application to precise eyeshadow blending and everything in between. With a variety of brushes for face, eyes, and lips, this set ensures versatility and convenience for any makeup style or occasion.

Whether you're a makeup novice or a seasoned pro, our Makeup Brush Set offers the precision and control you need to achieve professional-looking results. From buffing and blending to contouring and highlighting, these brushes are meticulously designed to help you unleash your creativity and express your unique beauty.

At By Joy Adenuga, we want to empower individuals of all skin types, colors, and textures to find their beauty on their terms and fuel their creativity in the process. In the ever-changing beauty industry, it can be overwhelming to pick out tools that correlate with your needs.

We understand your dilemma and want nothing more than to present you with a brand made with you in mind, as well as introduce you to beautiful, carefully crafted tools, so you can create a work of art.

Gift Sets

Seeking the perfect gift for your beauty enthusiast loved one or to gift to yourself, because you derseve it? Look no further than the gift of premium-quality beauty tools from the By Joy Adenuga range.


Joy Adenuga eyelashes offer a touch of elegance and allure, designed to accentuate your natural beauty with every flutter. Crafted with precision and finesse, each lash is meticulously curated to provide the perfect balance of volume, length, and comfort. From subtle daytime chic to glamorous evening drama, Joy Adenuga lashes effortlessly elevate any look, making every blink a statement of confidence and style.



Our inclusive approach to beauty acknowledges that people come in all shapes, sizes, and colors, therefore we’re committed to creating a beautiful, inclusive space for all women across the globe.

Cruelty Free & Vegan

Our products are 100% cruelty-free and vegan, making them a safe choice for you and anyone with an ethical lifestyle.

Authentic and Fun

Our authentic and fun brand spirit means you can enjoy looking and feeling your best while doing good for your skin at the same time!